Selling the Power Audience

Women control retail spending.

80% of all retail spending is made by women.

They make 90% of all household spending decisions.
70% of all travel decisions.
57% of all consumer electronic decisions.
50% of all automotive decisions and influence 80% of those decisions.

Most local advertising targeted at women misses the mark. A screaming car dealer spot is not going to influence a women’s buying decision. When women buy cars they talk to their peers, they research online, they want to know where to get the best service and what sales person they might be able to trust …then they step into a dealership.

MStique Marketing will teach your sales team to understand the power of the women’s audience. Teach them how women chose products and
what goes into their buying decisions. Teach them how to create campaigns that appeal to women, write copy for women and create events for women.

Your sales staff will then become a resource to any client targeting women customers, making your station more effective. Increased sales comes from maximizing your Power Audience. MStique Marketing does that.