Relevant Review℠

• Is your station relevant to your audience?

• Why should they choose your station over an iPod playing all their favorite songs?

• How does your on air staff relate to your listeners?

• Does your visual image and on air positioning mean anything to women?

• Is your website philosophy built on a solid women focused base?

• Are promotions and events focused on the life stages of your audience?

• Is your marketing strategy just a budget copied over from last year?

• Does your sales department understand the power of your female audience and effectively convey that to their clients?

• How is your station using marketing and promotion tools to become part of the social fabric of your female listeners?

MStique Marketing’s Relevant Review℠ will answer those questions and more. Our team will examine your radio station from top to bottom, on-air presentation to promotions, marketing strategy to your website. The Relevant Review℠ provides you with a detailed recap of where you are today.

But it doesn’t stop there. The Relevant Review℠ is a comprehensive game plan that lays out the steps to succeed with your power audience. And we will be there to explain, train and coach your staff on how to connect, reflect and become relevant to the female listeners in your marketplace.