The Power of Women

The Women’s Audience is the Power Audience. A listener base of connected and loyal women is a tremendously profitable resource for any radio station.

• There are more of us.  The United States has 4 Million more women than men.

• We have the purchasing power. Women control 80 cents of every consumer dollar spent.

• Our earning power has increased 63% in the last 30 years. Women earn more advanced degrees than men and now own 40% of all businesses.

• 50% of women are single and 27% of households are headed by a single woman, balancing a job, a house and a family.  Don’t fall for the stereotypical woman in the car driving Bruce and Amy to school at 8am every morning. More than likely, she’s already at work, trying to figure out how to improve her margins.

• A woman’s life stages determine many of her buying habits, media usage and social networks. How you relate to each of these life stages is a major key to marketing success.

MStique Marketing’s female moderated Real Women focus groups provide the insight you need to understand the women in your audience. By understanding life stages, generational influences and social networks, your station becomes an important part of her social network that connects, reflects and is relevant to her.

MStique Marketing can help you harness the power of today’s women.