Suzy LeClair
I can get women to talk. But it is not just about talking, it’s about really revealing how they think and what they like. Being authentic and creating a trusting relationship is the key to finding out what women really think. And that is what we do in MStique Marketing’s Real Women focus groups. I enjoy discovering how an audience thinks and what gets them excited.
For over 20 years, I’ve been working with clients to solve strategic marketing problems. And
the solutions have been as unique as the clients. From creating nonprofit foundations, custom music products, special events, sponsorship
opportunities to appeal to listeners and build revenue …the key is to understand the audience or the customer and create programs that are relevant to their lives. It’s that understanding, the emotional appeal to common
interests that makes it work.
Mary Wilkinson
Women’s senses play a huge part in their buying decisions. So design, color, texture and feel are very important in creating an image that appeals to women. Women use all of their senses when looking at a product, so to reach them with direct mail or in choosing a logo design, the final product must create emotion. It is a process that I have learned well over the past 25 years as a designer.
In working with many retail and broadcast clients, we have created, tested and tweaked projects thousands of times to create the visual imaging that gets a woman’s attention. At MStique Marketing, we can develop a complete visual package to tap into that emotion and make your brand stick.