Key Motivators – Life Stages

Although men will sometimes swear by it, women are not all alike.

No one product or radio station can meet the needs of all women.

Any product that wants to appeal to women must understand the life stages of women and how that product fits into those life stages.

For example, the most understandable and strongest life stage a woman goes through is the Mommy stage. A 40-year-old woman with a 2-year-old child has much more in common with a 25 year old who also has a 2 year old than with another 40-year-old woman whose children are grown. Women move through many life stages, from the student through the business stage, post motherhood to retirement.

Appealing to women in their various life stages requires understanding those stages and relating to them in meaningful ways. To be relevant, you must reach women in ways that naturally conform to their life stage.

Each life stage has many sub-stages that include focusing on health and fitness, education, entrepreneurship and activism. Through MStique Marketing’s Real Women focus groups and other survey techniques, you will be able to understand the life stages of your audience, the sub-stages that matter and how you can use that information to motivate participation.

You’ll be able to connect on a level that matters, reflect back to them their important priorities and be relevant to their lives. And that is the key to a loyal, solid female listener base.