Through the Eyes and Ears of a Woman

Women are much more aware of their senses and use all of them in choosing products and services. Why is Bath and Body Works so successful? Because when you walk into the store, the smell is wonderful. Their products appeal based on their promise of relaxation and rejuvenation, the music is soothing and the body lotions are named after things you can almost taste like vanilla and rosemary.

How is your station appealing to all of a woman’s senses? What is your station’s flavor? What feeling does your logo create? How do you position your music - by how it sounds, or how it makes the listener feel? What is the benefit of listening to your station? Are you marketing that with words and pictures or with emotions and colors?

MStique Marketing creates visual and audio imaging, promotion and positioning strategies that touch all of a woman’s senses.