Unlocking Your Listener’s Decision Filters

How much do you really know about your audience? You know their demo and you know what percentage of women make up your cume… but what do you know about them?

In order to create an image, a voice and a complete brand for your station, you must understand your listener at a much deeper level. MStique Marketing’s Real Women focus groups are informal discussions moderated by a woman in settings that are fun and relaxing such as at a day spa or a coffee shop. These discussions will help paint a clear picture of how women use media including radio, what motivates them to participate, how they view media as part of their daily lives and what they need from media to make it work for them.

Real Women discussion groups can help you create imaging, positioning and promotion that will reflect your listeners.

Women use the Internet very differently than men. They see e-mail as a way to communicate, not as spam. They see surveys as a way to contribute ideas, not as an intrusion. Using your existing database, MStique Marketing’s survey techniques will create a full picture of your listeners including life stages, sub life stages, generational influences and media usage.

Once you understand your listeners, your station can connect, reflect and be relevant to them in ways that creates long-term loyalty. If you’re going to compete for their attention with Oprah, women focused channels on satellite radio, cell phone content and their own favorite songs in any order they want on their iPod, you have to be relevant.

If you’re not relevant, there is no loyalty. Without loyalty, you can be replaced by a competitor at any moment.

Unlock your listeners and become relevant.