Building Communities

Women build communities and social networks in their lives, over and over again. Their communities represent their interests and those things that are important in their lives.

Examples of women’s communities and social networks include:
• Their children’s play group or the child’s team moms.
• Members of their exercise class or walking group
• Business networks or education classes
• Charity networks
• Neighborhood groups
• Book clubs
• Social groups like a wine club or cooking club

Women build bonds based on like values and interests.

And women trust peer advice more than any other form of information. By tapping into those communities and participating in an honest, authentic way, your station can build loyalty that far outweighs traditional contesting.

Create buzz for your station by reaching your listeners in ways that are relevant, by participating in their communities and social networks.

Once you have a full picture of your audience through MStique Marketing’s Real Women focus groups and surveys, you station will be able to identify communities and build new communities for your listeners to join. From a business woman’s network to a walking club, from a single woman’s social network to spa groups, you will connect, relate and be relevant in the lives of you women listeners.

Communities and social networks also offer many sales applications that can help your station connect the right listeners and clients together. By building authentic and believable community relationships, your station can become a trusted peer, creating sales opportunities from events, web marketing and database involvement.